Reviews of Homeward Bound

“3.5 out of 4 stars” - People Magazine                                                               “The brilliance of Emily Matchar’s new book is that it exhaustively describes what disillusioned workers are opting into: a slower, more sustainable, and more self-sufficient lifestyle that’s focused on the home. Matchar synthesizes dozens of trend stories … into a single, compelling narrative about the resurgence of domesticity….Refreshing.” -The New Republic                                                       "[P]rovocatively explores what the movement says about the role of women in society today.” – The New Yorker                                                                       "I unreservedly loved it…It’s empathetic and funny and thoughtful and smart, and I encourage all of you to read it."– The Hairpin                                                         “Cogently argues that choosing a more hands-on, DIY lifestyle – family farming, canning, crafting, can, without sacrificing feminism’s hard-won gains, improve on an earlier time when ‘people lived more lightly on the earth and relied less on corporations, and family and community came first.’” - ELLE                                                               “[I]ntelligent and insightful...essential reading.” - Christianity Today                                                       “A lively and perceptive reporter… a valuable and astute assessment.”—Publishers Weekly                                                         “A well-researched look at the resurgence of home life…. Offers intriguing insight into the renaissance of old-fashioned home traditions.”— Kirkus Reviews

What is New Domesticity?

This blog is a look at the social movement I call ‘New Domesticity’ – the fascination with reviving “lost” domestic arts like canning, bread-baking, knitting, chicken-raising, etc. Why are women of my generation, the daughters of post-Betty Friedan feminists, embracing the domestic tasks that our mothers and grandmothers so eagerly shrugged off? Why has the image of the blissfully domestic supermom overtaken the Sex & the City-style single urban careerist as the media’s feminine ideal? Where does this movement come from? What does it mean for women? For families? For society?                                                                                     My book, Homeward Bound: Why Women Are Embracing the New Domesticity, which explores New Domesticity in greater depth, will be published by Simon & Schuster in May 2013.

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Book giveaway!

I’m heading back to Hong Kong on Monday, and I have a box of Homeward Bound copies that simply won’t fit in the overhead bin. So: I’m going to give away a number of copies to bloggers interested in reviewing or otherwise writing about the book. How to get a copy? Write a comment in the comments section, and I’ll pick some names at random.

40 comments to Book giveaway!

  • I would love to finally read the book and review it! It’s been unavailable at the library for two months now due to high demand :)

  • Michael North

    I live in Chapel Hill. You won’t even need to use postage!

  • Hello, just found you blog & this book through twitter. It looks great & I’d love a copy (am in UK). I have always been troubled by the darker side of the make do and mend movement, and the obsessing with vintage eras.

  • We’d love to get a review copy for our book review site, Readers Lane! I think this is right up our crafty lady-readers’ alley. ;)

  • I can’t wait to read the book! I would love to review it on my blog, although I don’t have a massive amount of followers. :) But I’m getting there!

  • I really enjoy your blog and your perspective. Can’t wait to check out your book!

  • I would love a book! I had been keeping a blog about my thoughts about fixing up our home, but I started to lose focus and make it more befores and afters, and I got caught up in fixing up my home to look like the pretty, polished photos I saw on other blogs. Then I abandoned it.

    I am planning out a relaunch of the blog, with a tighter focus on what makes a house a home, and how our homes reflect our personalities. And how we get caught up in trying to achieve a certain lifestyle we see on blogs.

    Book reviews are on my plan for the relaunch, so I would love to read yours and write a post about it. It would fit the theme of my new blog quite well, I think.


  • Hi Emily! I’d love a review copy. I heard of your book after reading One Dimensional Woman and Depression: A Public Feeling. My hunch is the three book have interesting commonalities among them, which I’d like to write about.

  • Hey Emily,
    I saw your interview on Colbert and I was interested in the book- then I saw this ad. My blog isn’t huge… or oft updated… but I’m also a college instructor and I occasionally write for other folks as well. Anyway, I’m curious about the book, and if you send me one, I’ll read it, and write about it and force someone to read what I wrote. :) Here’s me

    I can up the anti here- if you send me the book- I’ll send you some of my clients CDs to keep you up on American music while you’re in Hong Kong!

  • Mark Snavely

    Hi Emily! I’m not a journalist but I do blogs and would love to get a coy of your book to write a review on!

  • Emily

    I’d love to win one!

  • I would love to give away your book on my site.

  • Enjoyed your interview on Colbert. I am the Director of the reDiscover Center in LA.
    Over the last 4 years our programs have changed — reflecting the New Domesticity.
    We’d post about it and give away a copy at our Crafting night.

  • Just watched you on Colbert, very cool! I’m getting inspired to write my next blog post and would love to write about your book.

  • Bri

    I’d love to win a copy. Thanks for sharing!

  • I already wrote about your book on my blog. I just watched you on Colbert Report and laughed at the Portlandia comment because I live in Portland. I would love a copy of your book for my bookshelf since I read a library copy. Then I could also loan it to the friends with whom I have been talking about it.

  • Deva

    I used your book as a springboard for a post and the. Had to return it to the library. Would love to do a formal review and possible give away.

  • Stephanie Grover

    I would love a free copy of your book!

  • Moved this to the top of my to-read pile as soon as I saw it on The Hairpin. Definitely seems to explore a lot of the questions I’ve been asking myself these past few years as a journalist by day/DIY blogger by night. Would love to host a review and/or book give away on my site.

  • I’m definitely interested in reading and writing about the book! Count me in!

  • I’d be really interested in reviewing your book for my ‘Lizzie…Book Review’ blog so count me in for the giveaway!

  • After seeing you on the Colbert Report, we are quite interested in learning about your theories.

  • Just finished your book yesterday on my first day of vacation. I thought it was great and have been thinking about a related blog post. I would love a copy.

  • I’m definitely not the type to bake my own bread or knit, but I teach women’s history, and obviously a lot about the 19th century Cult of Domesticity, so I would definitely be interested in reading and writing about the book!

  • Consider me in the contest! I’ve thought often about the new turns toward canning, raising chickens, making things themselves that my generation is glomming onto, and I greatly enjoyed hearing you talk about it on WUNC. I will be adding more personal content to my food blog soon, and I’d be happy to do a review of the book there.

  • This topic is fascinating in so many contexts. Feminism, environmentalism, capitalism, quality of life, family, and tradition. I’m interested to read the book, and would do a write-up from a married male (with daughters) perspective.

  • Blake cooper

    I am a high school social studies teacher with a 9 month old daughter. Soooooo, this is a perfect situation for us. You need to kindly donate some books & I am one a strict budget, and am extremely interested in sharing your book with my sociology classes & my beautiful stay at home wife.
    I win. Please.

  • Melissa McNamara

    Loved the Colbert show!

  • we talked when you were researching the book, would love to read it! btw, congrats on COLBERT so jealous

  • Marion

    I would love a copy!

  • Ella McDougall

    I am a journalist an I’m writing on your book and would love to be able to read it to get a greater understanding of the issues and comments y

  • Ella McDougall

    I am a journalist an I’m writing on your book and would love to be able to read it to get a greater understanding of the issues and comments you raise.

  • I’m obsessed with the topic and super curious to finally get my hands on a copy since hearing about it “in the works” two years ago… Fond memories of tomato soup! :) I think you’re fabulous, so I know the book is too!

  • Jon

    Sounds interesting. Hope your husband can handle the comments from Colbert. Am curious why this is about women and domesticity and not both genders. Maybe you address this in the book but it seems that there is a movement embracing slow, more deliberate living, and both genders are represented. Certainly would enjoy reading about it.

  • Congrats on the book. Will shout out if ever in Hong Kong! Safe travels. Shawn (LP)

  • PK

    Oooo! Me please! It’s been out at our local library for a while now and my book budget has been exhausted by grad school. Either way, I’m excited to read it soon.

  • What a coincidence, I just finished reading your book last night. I thought you did an amazing job presenting both sides of the issue. As a former lawyer, now SAHM with a mom blog (yes, total cliche) I often feel like I’m pigeonholed (or maybe I’m pigeonholing myself) into one side of an incredibly complex issue. I love staying at home (for now) but I also liked working until my supervisor started taking away my work and saying things behind my back about “babies on the brain.” It’s a hard fight to wage, so you end up choosing a side by choosing not to fight. Making homemade ice cream and pasta and, yes, sometimes even bread. Taking photos of your kids. Sharing them with the world. I guess I never thought of these things as any real stance (or if I thought of it, I chose not to think) until I read your book. Anyways, I’d love to talk about the book on my blog ( and giveaway a copy.

  • I am a food blogger and illustator that’s currently writing a book on gardening and cooking. As an active participant in the topic of your book, I’m very interested to read your take on the rise of homesteading in my generation. (I’m 26) I am also an NC native, though I currently live in Berekely. I’ll buy your book regardless, and look forward to reading it. Good luck with the release! Cheers!

  • Rebecca

    I’m an avid reader of Frances Moore Lappé and others like yourself… Please do consider sharing your abundance with a liberal arts college grad ! ! !


  • Hi Emily! Not sure if you’ve made a call yet on the book giveaway, but I’d love to read your book and review it on my blog,, where I try to tackle a lot of the same issues you address in your own writing. Safe travels to Hong Kong!