Reviews of Homeward Bound

“3.5 out of 4 stars” - People Magazine                                                               “The brilliance of Emily Matchar’s new book is that it exhaustively describes what disillusioned workers are opting into: a slower, more sustainable, and more self-sufficient lifestyle that’s focused on the home. Matchar synthesizes dozens of trend stories … into a single, compelling narrative about the resurgence of domesticity….Refreshing.” -The New Republic                                                       "[P]rovocatively explores what the movement says about the role of women in society today.” – The New Yorker                                                                       "I unreservedly loved it…It’s empathetic and funny and thoughtful and smart, and I encourage all of you to read it."– The Hairpin                                                         “Cogently argues that choosing a more hands-on, DIY lifestyle – family farming, canning, crafting, can, without sacrificing feminism’s hard-won gains, improve on an earlier time when ‘people lived more lightly on the earth and relied less on corporations, and family and community came first.’” - ELLE                                                               “[I]ntelligent and insightful...essential reading.” - Christianity Today                                                       “A lively and perceptive reporter… a valuable and astute assessment.”—Publishers Weekly                                                         “A well-researched look at the resurgence of home life…. Offers intriguing insight into the renaissance of old-fashioned home traditions.”— Kirkus Reviews

What is New Domesticity?

This blog is a look at the social movement I call ‘New Domesticity’ – the fascination with reviving “lost” domestic arts like canning, bread-baking, knitting, chicken-raising, etc. Why are women of my generation, the daughters of post-Betty Friedan feminists, embracing the domestic tasks that our mothers and grandmothers so eagerly shrugged off? Why has the image of the blissfully domestic supermom overtaken the Sex & the City-style single urban careerist as the media’s feminine ideal? Where does this movement come from? What does it mean for women? For families? For society?                                                                                     My book, Homeward Bound: Why Women Are Embracing the New Domesticity, which explores New Domesticity in greater depth, will be published by Simon & Schuster in May 2013.

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On feminist housewives


My take on New York mag’s cover story on feminist housewives, at The Atlantic.

2 comments to On feminist housewives

  • I was wondering what you were going to do with that New York mag article…

    I really liked your response in the Atlantic. I thought you captured the drivers and dangers very well.

    I would love to call myself a feminist househusband, but I came of age in a time and place in which men were not really allowed to call themselves feminist. I sure would be proud if some strong women called me a feminist, though.

  • i read that article this morning and knew you would have a response to it. i used to want to stop working and be a radical homemaker when i have kids. but now i’m beginning to think – wouldn’t it be better if rather than drop out of societal problems, we stayed in the workplace (in some flexible way) to work to fix them? (ie homeschool vs fixing the education system, growing one’s own food vs promoting sustainable agriculture systems etc). i felt like the nymag article didn’t address that issue.