Reviews of Homeward Bound

“3.5 out of 4 stars” - People Magazine                                                               “The brilliance of Emily Matchar’s new book is that it exhaustively describes what disillusioned workers are opting into: a slower, more sustainable, and more self-sufficient lifestyle that’s focused on the home. Matchar synthesizes dozens of trend stories … into a single, compelling narrative about the resurgence of domesticity….Refreshing.” -The New Republic                                                       "[P]rovocatively explores what the movement says about the role of women in society today.” – The New Yorker                                                                       "I unreservedly loved it…It’s empathetic and funny and thoughtful and smart, and I encourage all of you to read it."– The Hairpin                                                         “Cogently argues that choosing a more hands-on, DIY lifestyle – family farming, canning, crafting, can, without sacrificing feminism’s hard-won gains, improve on an earlier time when ‘people lived more lightly on the earth and relied less on corporations, and family and community came first.’” - ELLE                                                               “[I]ntelligent and insightful...essential reading.” - Christianity Today                                                       “A lively and perceptive reporter… a valuable and astute assessment.”—Publishers Weekly                                                         “A well-researched look at the resurgence of home life…. Offers intriguing insight into the renaissance of old-fashioned home traditions.”— Kirkus Reviews

What is New Domesticity?

This blog is a look at the social movement I call ‘New Domesticity’ – the fascination with reviving “lost” domestic arts like canning, bread-baking, knitting, chicken-raising, etc. Why are women of my generation, the daughters of post-Betty Friedan feminists, embracing the domestic tasks that our mothers and grandmothers so eagerly shrugged off? Why has the image of the blissfully domestic supermom overtaken the Sex & the City-style single urban careerist as the media’s feminine ideal? Where does this movement come from? What does it mean for women? For families? For society?                                                                                     My book, Homeward Bound: Why Women Are Embracing the New Domesticity, which explores New Domesticity in greater depth, will be published by Simon & Schuster in May 2013.

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Paging Dr. Drew


A real question to Slate’s “Dear Prudence” advice column:

Q. Crafting Obsession: My sister and I live close to each other and get together with our kids a few times a week. We have a pretty good relationship overall, but lately one thing has come up that is becoming increasingly hard to deal with. While she was always crafty, it seems as though the combination of Pinterest has made her almost obsessed with crafts and presentation. At a recent birthday party, my brother-in-law told me that his wife was up until 2 every night that week and 4 the day before the event. It is clear this is taking a toll on both of them. I work part time and spend the remainder of my week with my 3-year-old and 5-year-old doing normal mom stuff that does include homemade meals and some DIY projects, but I’m certainly not up until 2. I would like to bring this up to my sister, but I’m not sure how to be tactful and concerned instead of pushy and unhelpful.

Hmmmm. I dunno. Knit her a straightjacket? Attach electrodes to her fingers and shock her whenever she tries to access her Pinterest “cute DIY projects!” board? Cross-stitch her a sampler that reads “All craft and no sleep make Jane a pain in the ass”? Send her to Cupcakes Anonymous? Use her hot glue gun to glue her Craft Drawer shut?

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