Reviews of Homeward Bound

“3.5 out of 4 stars” - People Magazine                                                               “The brilliance of Emily Matchar’s new book is that it exhaustively describes what disillusioned workers are opting into: a slower, more sustainable, and more self-sufficient lifestyle that’s focused on the home. Matchar synthesizes dozens of trend stories … into a single, compelling narrative about the resurgence of domesticity….Refreshing.” -The New Republic                                                       "[P]rovocatively explores what the movement says about the role of women in society today.” – The New Yorker                                                                       "I unreservedly loved it…It’s empathetic and funny and thoughtful and smart, and I encourage all of you to read it."– The Hairpin                                                         “Cogently argues that choosing a more hands-on, DIY lifestyle – family farming, canning, crafting, can, without sacrificing feminism’s hard-won gains, improve on an earlier time when ‘people lived more lightly on the earth and relied less on corporations, and family and community came first.’” - ELLE                                                               “[I]ntelligent and insightful...essential reading.” - Christianity Today                                                       “A lively and perceptive reporter… a valuable and astute assessment.”—Publishers Weekly                                                         “A well-researched look at the resurgence of home life…. Offers intriguing insight into the renaissance of old-fashioned home traditions.”— Kirkus Reviews

What is New Domesticity?

This blog is a look at the social movement I call ‘New Domesticity’ – the fascination with reviving “lost” domestic arts like canning, bread-baking, knitting, chicken-raising, etc. Why are women of my generation, the daughters of post-Betty Friedan feminists, embracing the domestic tasks that our mothers and grandmothers so eagerly shrugged off? Why has the image of the blissfully domestic supermom overtaken the Sex & the City-style single urban careerist as the media’s feminine ideal? Where does this movement come from? What does it mean for women? For families? For society?                                                                                     My book, Homeward Bound: Why Women Are Embracing the New Domesticity, which explores New Domesticity in greater depth, will be published by Simon & Schuster in May 2013.

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If you’re REALLY committed to New Domesticity…

When I was in my very early 20s I wanted a shoulder tattoo of a Mexican Day of the Dead skull and the words “Et in Arcadia Ego” underneath (don’t even ask; I was an English major who drank one too many mezcals in Oaxaca). Fortunately I made myself adhere to a lengthy delay: if you still want the tattoo in seven years, I told myself, you can get it. Well, here I am, 30, with my shoulder still unblemished but for the odd bra strap indentation, so you can see how that went…

This brings me to this amazing collection of crafting-inspired tattoos on Buzzfeed, brought to my attention by the lovely Emily Harris. A few highlights:

These Mason jar flowers look almost exactly like our wedding table toppers (I know, I know; I’m guilty of the twee crime of Mason jarring):

These knuckle tattoos make my Day of the Dead skull idea seem subtle:

Well, if anyone didn’t believe that people are REALLY REALLY dedicated New Domesticity, this should clear that up!

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