Reviews of Homeward Bound

“3.5 out of 4 stars” - People Magazine                                                               “The brilliance of Emily Matchar’s new book is that it exhaustively describes what disillusioned workers are opting into: a slower, more sustainable, and more self-sufficient lifestyle that’s focused on the home. Matchar synthesizes dozens of trend stories … into a single, compelling narrative about the resurgence of domesticity….Refreshing.” -The New Republic                                                       "[P]rovocatively explores what the movement says about the role of women in society today.” – The New Yorker                                                                       "I unreservedly loved it…It’s empathetic and funny and thoughtful and smart, and I encourage all of you to read it."– The Hairpin                                                         “Cogently argues that choosing a more hands-on, DIY lifestyle – family farming, canning, crafting, can, without sacrificing feminism’s hard-won gains, improve on an earlier time when ‘people lived more lightly on the earth and relied less on corporations, and family and community came first.’” - ELLE                                                               “[I]ntelligent and insightful...essential reading.” - Christianity Today                                                       “A lively and perceptive reporter… a valuable and astute assessment.”—Publishers Weekly                                                         “A well-researched look at the resurgence of home life…. Offers intriguing insight into the renaissance of old-fashioned home traditions.”— Kirkus Reviews

What is New Domesticity?

This blog is a look at the social movement I call ‘New Domesticity’ – the fascination with reviving “lost” domestic arts like canning, bread-baking, knitting, chicken-raising, etc. Why are women of my generation, the daughters of post-Betty Friedan feminists, embracing the domestic tasks that our mothers and grandmothers so eagerly shrugged off? Why has the image of the blissfully domestic supermom overtaken the Sex & the City-style single urban careerist as the media’s feminine ideal? Where does this movement come from? What does it mean for women? For families? For society?                                                                                     My book, Homeward Bound: Why Women Are Embracing the New Domesticity, which explores New Domesticity in greater depth, will be published by Simon & Schuster in May 2013.

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The cover is here!

Here it is, for your eyes only, the cover of Homeward Bound! The illustration is by the ultra-talented Julia Rothman. You can see her work adorning everything from Anthropologie tea towels to  Crate & Barrel tea pots to the covers of baking cookbooks, and she has also produced, among many other things, an irresistibly charming illustrated guide to farm life. So she’s kind of an appropriate illustrator for my book cover, right?

You’ll notice that the subtitle has changed, from “The New Cult of Domesticity” to “Why Women Are Embracing the New Domesticity.” At first I was hesitant to have the word “women” in the title at all. Even though the book looks at domesticity from a women’s history/women’s issues angle, I didn’t want to exclude men, since there are plenty in the book, and since New Domesticity is in no way a woman-only phenomenon. But I do think the new subtitle reflects the book’s main aim, which is to look at how women’s relationship to domesticity has evolved over the years (part of the evolution, of course, has been that domesticity is no longer seen as “just a woman’s thing”). Men – please don’t let this wording scare you off reading the book!

Anyway, huge thanks to Rothman and to all the designers who made this cover happen! Now it’s just a few short months to publication: we’re already in Amazon pre-order.

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