Over at New York Magazine, Lauren Sandler riffs on what she sees as the prudishness of the lifestyle blog world. Lifestyle bloggers, “the Internet’s most ostentatiously blissful women,” are more interested in food porn than real porn, get more turned on by throw pillow than by men, turn their beds into opportunities for cutesy morning newspaper n’ coffee Instagram pics, Sandler claims. As she writes:
[S]wapping out lingerie for an apron has become a symptom of an online world where “lifestyle” is something to be perfectly arranged and presented rather than lived…
Today, “lifestyle” is something to be curated online instead of indulged; not a lifestyle so much as the pixelated tyranny of the domestic goddess. Once-oppressive female chores are now framed as a dopamine delivery system; a bed exists to be dressed, rather than to be undressed upon.
I agree that there’s something curiously retro and infantile about some lifestyle blogs, what with the endless cupcake worship and cutesy pet names for “hubby” and elementary school-style craft projects. But while this may project a sexless image to the world, it doesn’t mean the bloggers aren’t getting it on plenty. Maybe they just keep their aprons on in bed?
There is a wider societal shift here, one in which the glamorous, casual sex-filled Sex and the City-style lifestyle of the boom years has fallen out of favor as an aspirational ideal, replaced with the blissfully married Boho domestic goddess with her vegan cupcakes and Etsy shop and twin babies. Over-romanticizing domesticity is always problematic. But is an aspiring Boho domestic goddess having less sex? Only she knows.
Do you find the lack of sex in lifestyle blogs problematic?