Reviews of Homeward Bound

“3.5 out of 4 stars” - People Magazine                                                               “The brilliance of Emily Matchar’s new book is that it exhaustively describes what disillusioned workers are opting into: a slower, more sustainable, and more self-sufficient lifestyle that’s focused on the home. Matchar synthesizes dozens of trend stories … into a single, compelling narrative about the resurgence of domesticity….Refreshing.” -The New Republic                                                       "[P]rovocatively explores what the movement says about the role of women in society today.” – The New Yorker                                                                       "I unreservedly loved it…It’s empathetic and funny and thoughtful and smart, and I encourage all of you to read it."– The Hairpin                                                         “Cogently argues that choosing a more hands-on, DIY lifestyle – family farming, canning, crafting, can, without sacrificing feminism’s hard-won gains, improve on an earlier time when ‘people lived more lightly on the earth and relied less on corporations, and family and community came first.’” - ELLE                                                               “[I]ntelligent and insightful...essential reading.” - Christianity Today                                                       “A lively and perceptive reporter… a valuable and astute assessment.”—Publishers Weekly                                                         “A well-researched look at the resurgence of home life…. Offers intriguing insight into the renaissance of old-fashioned home traditions.”— Kirkus Reviews

What is New Domesticity?

This blog is a look at the social movement I call ‘New Domesticity’ – the fascination with reviving “lost” domestic arts like canning, bread-baking, knitting, chicken-raising, etc. Why are women of my generation, the daughters of post-Betty Friedan feminists, embracing the domestic tasks that our mothers and grandmothers so eagerly shrugged off? Why has the image of the blissfully domestic supermom overtaken the Sex & the City-style single urban careerist as the media’s feminine ideal? Where does this movement come from? What does it mean for women? For families? For society?                                                                                     My book, Homeward Bound: Why Women Are Embracing the New Domesticity, which explores New Domesticity in greater depth, will be published by Simon & Schuster in May 2013.

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This is why I find Michael Pollan incredibly annoying

In today’s New York Times, foodie guru Michael Pollan waxes poetic on why we all must cook.  You guys already know this topic annoys me, as I argued last week in The Atlantic that not everyone likes to cook, and that healthy fast food would be a perfectly valid option for them.

As Pollan (quoted [...]

Exciting news! Pre-order “Homeward Bound” by May 7, we donate $1 to help families

Hi guys. I’ve got big news, and a very special request:

If you’re thinking about buying a copy of Homeward Bound, I would love it if you could pre-order it on Amazon or IndieBound by May 7 (the book’s release date).

Why? Because, for every copy sold by May 7, we will [...]

Why healthy fast food would be awesome and I would eat it all the time

At The Atlantic, I’ve written about why healthy fast food should be a goal for food reformers. So much progressive food culture centers around promoting home cooking as a solution to obesity and other social woes – Jamie Oliver’s Food Revolution, Michelle Obama’s Let’s Move, every other Mark Bittman column in the New York [...]

The New Republic review of Homeward Bound

A really smart, really insightful review of Homeward Bound by Ann Friedman (I’m a huge fan of her hilarious pie charts) in The New Republic.

An excerpt:

The brilliance of Emily Matchar’s new book, Homeward Bound: Why Women Are Embracing the New Domesticity, is that it exhaustively describes what disillusioned workers are opting into: [...]

The Etsy behemoth expands into Nordstrom

Etsy’s “very very small” business model, which we’ve talked about/critiqued before on this blog, is getting a lot bigger. The online craft company is expanding into conventional retail, connecting some of its sellers with brick-and-mortal retailers such as Nordstrom. Etsy is also collaborating with the town of Rockford, Illinois to teach residents entrepreneurship skills, the first [...]

Homeward Bound video

Me, talking about my book, and trying really, really hard not to blink too much. Feel free to share!

Is your marriage like your grandparents’?

At The Atlantic, Connor Friedersdorf asks whether his marriage is really that different than those of his grandparents. After all, he points out, for all our talk about how marriage is changing, the idea of marrying for love and friendship is not exactly new.

This got me to thinking: exactly how is my marriage [...]

Homemaker? Housewife? Stay-at-home parent?

I’ve written before about the comeback of the word ‘homemaker:’

..lately, ‘homemaker’ is having a re-birth, both as a word and a lifestyle. I keep coming across women (and a very small handful of men) who describe themselves as ‘hipster homemakers’ or ‘radical homemakers’ or ‘new homemakers.’ They seem to be interested in [...]

Introducing: Manteresting

It’s Pinterest for the penis-having set! I see no reason at all why men won’t totally go for this.

Gawd, I really hate the way we try to make things gender equal by making ultra, ultra gendered versions for the “left out” sex. Like, if Pinterest is 95 percent [...]

On feminist housewives


My take on New York mag’s cover story on feminist housewives, at The Atlantic.